10 Tips For Local Search Marketing
1) Voice search will get more used
In 2019, some 40% of adults use voice search at least once per day. By 2020, the total number of searches is projected to reach close to 50%.
With about half of all searches triggered by voice in 2020, SEOs will face a major challenge. Since voice searches are distinct from typed ones, SEOs have to come up with matching voice search strings, and the best way to do that is for them to be more adept at thinking and speaking their online audience’s language.
2) Other non-Google search engines
No one will dispute the dominance of Google in the search engine game. It has been the best search engine available for years, and it will likely stay at the top for many more years to come.
That, however, doesn’t mean other search engines won’t be making waves of their own. In fact, other search engines are already beginning to rise. In 2020, more people will be using other search engines like Bing, YouTube, Amazon, and DuckDuckGo, which, incidentally, has been growing in popularity because of the premium it puts on privacy.
So if you’re an SEO professional and you want to make an impact on other search-enabled platforms, then optimize your websites for them, too.
3) Mobile search will continue to be the main device
Consider this: In 2019, 80% of Internet users used a mobile device to surf the web. About 40% of online transactions are also done on mobile. And with Google openly making an effort to improve the mobile search experience by implementing mobile-first indexing, there is no doubt that mobile search is now the king of the SEO landscape and will remain so in 2020 and beyond.
In other words, it is utterly necessary for every SEO out there to optimize for mobile. Failure to do so means reaching your SEO goals is going to be an uphill climb. Incidentally, optimizing for voice search means you’re also optimizing for mobile, so it pays to make a little effort toward this end, too.
These are just some of the SEO trends for 2020 that you need to know. If you’re already aware of them, double your efforts when following these trends and improve your chances of generating more targeted traffic from search engines.
4) Structured Data
Structured data, also called schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content.
Schema markup is totally necessary because it makes the job of the search engine much easier. So your content is not written for the machines, your content has included extra detail which is not changing your content in any way.
All SEO is a long-term strategy.
You have to be willing to put in the work now so you can get the rewards later.
That doesn’t mean you’ll have to wait years for your SEO to take effect. But there’s no overnight success with SEO.
That applies to structured data as well. If you take the time now to implement it on your site, you’ll see real results in the long term.
5) Featured Snippets
To stay up running against other competitors, your featured snippet on every page or post of your website should be informative yet compact. Users will click immediately after seeing a catchy one but always to remember that your content should be as high quality as your snippet.
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